Revisiting My Word Of The Year: Evolve

Each year I choose a Word of the Year.  In the past I’ve chosen thrive, pivot, and elevate!  I had so much fun picking my word at the end of 2019.  It’s something I gave a lot of thought to and after some time I selected the world EVOLVE!  I loved the nod to growth it had and it gave me a breath of fresh excitement as we started the new year.  If only I could go back and talk to myself 6 months ago.  Wow…what would I even begin to tell myself about what’s to come?!

The 2020 Word of the Year is something that has taken new meaning during this global pandemic.  For many business owners, growing and changing to meet the new circumstances became a necessity.  Dolls, I know how scary this all feels.  In fact, I’m right there with you!  But I want to remind you that evolving doesn’t have to be a terrifying thing.  It can be a chance to bring a new breath of life to your brand!  Truth be told, there’s never been a better time to pivot.  

As I revisit my Word of the Year, I can’t help but smile.  To me, this serves as a reminder that God always knew.  He helped guide me to this word before I fully knew just how important it would be this year.  But now it’s time, Dolls — it’s time for us to continue to evolve!  Don’t let the fear of what lies ahead stop you in your tracks.  Evolve, change, develop, and push on for your brand!  When you view your future as a wealth of endless opportunity, you’ll be surprised to see how quickly your mindset changes.  I know you can do this and I am cheering you on with each step.