How To Be The Face Of Your Personal Brand
Being the face of your personal brand is no easy feat! But I can tell you one thing, Dolls — IT IS SO WORTH IT! With a personal brand, you are able to pivot your business and adapt with flexibility. You see, when people love your brand, they will follow your business no matter where it takes you. You give yourself the freedom to grow and make changes because your audience will love YOU. The best part?! Your tribe now cares about who you truly are and will continue to support you, no matter what you choose to do. In the beginning, I didn’t even realize I was becoming the face of my own brand. I was just doing what I loved and twirling in my tutu! But I’ve learned a lot along the way. I am so excited to share my tips + tricks with you!
TIP 1 — Professional Photography
Dolls, when you’re just starting out, there often time isn’t a lot of room in the budget for over-the-top branding photoshoots or extravagant set design. Don’t let this discourage you! Truth is, I built my brand with iPhone pictures and a few great editing apps. You can do so much using what you already have! BONUS TIP: The background always matters! Do your best to find amazing backdrops for your pictures. Wait for people to move out of the area so you can be the focal point. Don’t be afraid to get creative, Dolls! I want you to have fun with this one. Oh and when you are ready for that exciting branding photoshoot, I know just the team of Dolls you need!
TIP 2 — Best Face Forward
Presentation is everything! Think of it like a beautifully wrapped presents — stick with me here! The experience truly starts from the packaging. From the luxurious smooth and shiny wrapping paper to the soft silky bow, the true experience begins the moment that gift is placed in your hands. That is exactly what you should keep in mind when you present yourself in a professional setting. You always want to put YOUR best self forward! What’s inside is always what counts, but make sure you’re drawing their attention with how well-put together you are. Think of yourself as that beautifully wrapped gift — an exciting experience from start to finish.
TIP 3 — Be Picky
This is a big one! I want you to be selective because YOU get to drive where your personal brand goes. From what pictures you post to the collaborations you take on, it’s important to pick and choose the ones that best fit you and your personal brand. For me, I am very particular about what pictures I post for The Caroline Doll! Truth is, if f I don’t love it, I won’t post it. This isn’t because I didn’t like the picture, but it’s because I want be mindful of what I am putting out there for the world to see. It can be easy to get wrapped up in posting every single day (and I do encourage that you do this!), but make sure you are creating content that communicates what your personal brand is all about. Don’t be afraid to be selective!
