Why We're Dancing!
The Caroline Doll, CEO of POSH PR®, isn't afraid of the pivot turn. In fact, the more a business pivots, the more it thrives!
If any of you dolls once was a ballerina doll, you probably remember what a “Pivot Turn” is. If not, here’s the Wikipedia definition, “a pivot turn is a general classification for dance turns in which the performer’s body rotates about its vertical axis without traveling.”
For myself, and for POSH PR®, I like to have a “Word of the Year,” and for 2018, I think it’s going to be “pivot.” POSH PR® is pivoting.
You may have started following us because we were wedding planners. Yes, we are still taking VIP brides (Hi, Kim!). But we’ve removed that service from our social media platforms. It’s funny how God works sometimes. When I started my business, I wanted to work with brides and fashion in a posh way. I would never have imagined turning this into a PR agency!
I believe a major reason why businesses fail is because they don’t truly listen to what their tribe wants from them. For example, I’ve always done my own websites. I love designing through Squarespace. I never thought someone would pay me to do this! But suddenly, I had brides and followers start telling me they loved my entire brand and aesthetic, and wondered if I could help them with their business! I was my own publicist (yes, I have the degree behind marketing and PR), but it wasn’t until my potential clients were falling in love with my brand that I realized we could build their brand for them, too! We listened to what they wanted. We pivoted.
Our mission is still the same: We love and want to empower women. When I researched other PR firms, none of them were doing what I wanted. I do things differently! It’s almost 2018 and it’s not all about press release, press release, press release! It’s about relationships. Actually, I truly believe that’s what it’s always been about for every successful company, and now just more people are seeing that. It’s about the person, not the product. We genuinely believe your success is in your story and we want to empower you to live that! That mission isn’t traveling anywhere!
POSH PR® is rotating around our axis of empowering women and exploring the infinite ways we can do that for you! I officially now feel that my purpose is PR. How do we define PR? We define it very differently. We define it as producing e-mail marketing campaigns, growing e-mail list, features on our national blog, designing and executing a branding photo shoot that keeps brand consistency. Being a brand influencer. Finding other influencers.
Whatever tool you need to help make your dream a reality, we’re going to make it happen for you, sweet girl. And THAT’S a reason for dancing!
Sign up here to get started building your brand at “The PR Behind the Pretty,” our business intensive coming up this January! (P.S. There will be LOTS of *little dances* occurring!)
